Short Story Traveling - It Leaves You Speechless, Then...

Celavie â€Å"Traveling – it leaves you speechless, then turns you into a storyteller.† – Ibn Battuta. The world is filled with beauty and I was blessed with a great family and the ability to embrace it. I have traveled the world but when i was assigned with the task of this writing this narrative there was a certain adventure in my life that came to mind. My family and I traveled to the British Virgin Islands and rented a catamaran and island hopped the whole 8 days. My dad s brothers family tagged along too! This is the story of my adventure and all the fun I had, and the best part about it is†¦ you get to come along. It is 4:00 in the morning and you re in the airport in Detroit, you’re excited and can’t wait to board the plane head to paradise. If you have never experienced this feeling you need to at least once in your life. Fast forward 9 hours, two plane rides, one ferry ride and one taxi. You are in the heart of an island village: Tortula in th e middle of what seems to be a dream, crystal blue water, bright sun shining and the white sand was as soft as a baby’s butt, and had a comforting warmth to it. The catamaran was waiting for us in the harbor, her name was Celavie which means that s life in French. She had four rooms with two crew cabins. I slept in the pullout couch. But anyway let s get started with the sailing aspect. We left port on the second day of trip after our briefing, I would love to include everything I did but that would make this way too long so I

Evil Operator - 1584 Words

Only a Prank Call Prankdial.com is a website that offers a wide array of services to its users. It includes applications such as Fake Caller ID, the Ring Prank, Auto Breakup, and many others. Among the most controversial of its services is Evil Operator. This program can be accessed and used by anyone in the world. The idea of the idea of making a prank phone call through the internet has had wide appeal. The program allows you to enter in two different telephone numbers into the site. Before you click the â€Å"Send Call† button, you have two options. The first option explains â€Å"I would like to record this conversation. I agree to notify the caller they are being recorded† and the second mandatory option states â€Å"I agree to the Terms†¦show more content†¦The â€Å"evil operator† must click the button that states that the he or she will agree to notify the recipients that they are being recorded, a poor attempt by the site to establish consent with the pa rties. Since, there is no consent to be recorded, these phone calls could be prosecuted under the law (Flynn). Prankdial.com’s Terms of Service, makes it pretty clear that a user of the site is â€Å"fully accountable for the messages you send† (Terms of Service). The following represents PrankDial.com’s clever wording to express the legality in the site. By using the site, whereby one must click the â€Å"I agree to the Terms of Service† button, you agree that you are of 18 years of age, and are â€Å"responsible for using PrankDial in a manner that conforms to your local laws.† Furthermore, the site explicitly states â€Å"No Harassment,† in big bold letters. The Terms of Service states that â€Å"YOU ARE STRICTLY PROHIBITED FROM USING PRANKDIAL TO THREATEN, ANNOY OR HARRASS ANY PERSON.† It continues to state the specific law that you cannot violate of New York Penal Code 653m, Subdivision B. 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Essay about The Bias of Communication Media and Bias Essay Example For Students

Essay about The Bias of Communication: Media and Bias Essay On the 9th of September 2001, an estimated audience of 2 billion people watched the destruction of the Twin Towers in New York, live on television (Giddens and Sutton, 2013: p766). The notion that information can be spread so fast and to so many receivers is still a relatively new notion to modern society but it has become such an integral part of our everyday lives. As Macionis and Plummer (2012: p762) state, â€Å"this is the time of the media†, with 73% of UK adults accessing the Internet everyday (Ons, 2013). The statistics show that modern media is a huge foundation of our everyday lives, with around 79% of the UK population in 2002 citing television as their main source of world news (Philo and Berry, 20011: p276). Yet how biased is the media we rely on and what is the source of the bias? In this essay, I will seek to address these two concerns, by analysing the forms of media and then the content of media, and examining how these two aspects could be understood as conta ining bias. Over the course of human history it can be seen that the forms of media that have been used can be separated into four broad categories. There are oral cultures, which originated around 100, 000 years ago and are where speech is the only, or primary, means of communication (Macionis and Plummer, 2012: p766). There are writing cultures, where written languages are developed and become the most effective means of communication (ibid). Print cultures developed more recently, beginning with the invention of movable type printing in China as early as 1040 AD, and then more famously by Johannes Gutenberg in Germany around 1450 AD (ibid; Fulcher and Scott, 2011: p360). Finally there are electronic cultures, which are currently what most of humanity’s communic. . ass media in the making unmaking of the New Left. Berkeley: University of California Press.Haralambos, M. and Holborn, M. 2008. Sociology. 7th ed. London: Collins.Herman, E. S. and Chomsky, N. 1994. Manufacturing consent. London: Vintage.Innis, H. A. 1999. The bias of communication. Toronto Ont.: University of Toronto Press.Innis, H. A. 2007. Empire and communications. Toronto: Dundern Press.Macionis, J. J. and Plummer, K. 2012. Sociology. 5th ed. Harlow, England: Pearson/Prentice Hall.Mcluhan, M. 1975. Understanding media. Kent: Whitstable. Ons.gov.uk. 2013. Internet Access Households and Individuals, 2013 ONS. online Available at: http://www. ons.gov.uk/ons/rel/rdit2/internet-accesshouseholds-and-individuals/2013/stb-ia-2013.html Accessed: 31 Mar 2014.Philo, G., Berry, M. and Philo, G. 2011. More bad news from Israel. London: Pluto Pres

Marketing Project McDonalds

Introduction Marketing is a complex process that involves more than just promotional activities. In the contemporary business world, the need for marketing has significantly increased with increased level of competition. Marketing can be defined as a process of facilitating an exchange of something of value for something needed.Advertising We will write a custom report sample on Marketing Project: McDonald’s specifically for you for only $16.05 $11/page Learn More This implies that the marketing process is likely to come along with some costs. Marketing process is a very important part of any organization. It is therefore necessary to have a clearly designed marketing plan in order to have a successful organization. It is always necessary to understand the customer’s needs while conducting a marketing plan. Industry Analysis In the current world, the food retail industry has significantly developed. Many players have entered into the market , which has led to rise in the level of competition in the industry. There are several international corporations which are engaged in food retail all over the world. Over the past, these organizations have been engaged in stiff competition with each of them aiming at winning the highest fraction of the market share. For instance, there was a high level of competition in 1980s which was referred to as â€Å"hamburger wars†. This was characterized by price battle which led to a significant fall in prices. In the contemporary world, the level of competition has significantly increased which has led to intensification in competition in the industry. There are several competitors in the food distribution industry in the world. Some of these includes the Burger King, Wendy’s International, Inc., Jack in the Box, Checkers Drive-In Restaurants, Sonic Corporation, White Castle system, Whataburger, CKE Restaurants, Doctor’s Associates and YUM Brands (Africa Awards for En trepreneurship, 2011: par 20). However, these organizations are in most cases engaged in numerous lines of products. Some does better in some while some are better in another line. However, some lines pose a high level of competition.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Company Background McDonald’s is one of the most successful businesses across the world. This corporation is owned by a group of people who comes from all over the world. Among these people are the Muslims and the Arabs. McDonald’s is a neutral corporation which is independent of religious or political interference. McDonald’s is owned by Arab and Muslim business men in Arabian countries (McDonald’s, 2011: par 3). These individuals are responsible for the operations of this corporation in these countries. McDonald’s is the world’s top leading organization in the food ser vice industry (McDonald’s, 2011: par 1). The origin of this corporation can be traced back in 1930s when it started showing good performance in the market. With time, the organization continued with a progress. In its early stages of development, some of the main foods produced were cheeseburgers, hamburgers, shakes, French fries, apple pie and soft drinks (Africa Awards for Entrepreneurship, 2011: par 3). In 1960s, the company recorded a significant boost in the level of its performance. In 1965, the organization offered its shares in public at a price of $ 25.50 each (Africa Awards for Entrepreneurship, 2011: par 5). This was one of the major steps in the process of taking off. Soon after the launch of these shares, the prices shot up to $30 per share. Over the past, the company has encountered a high level of competition from its competitors. This has severally threatened the performance of the organization. However, the company has managed to retain its high level of perf ormance. For instance, the company was faced by a major challenge in 1980s during the hamburger wars. This battle was between various companies in the hamburger chains. During this period, McDonald’s intensified its advertisement campaigns. During this period, the market was characterized by aggressive advertisement campaigns and cut of prices. This reduced the level of returns significantly for McDonald’s. However, McDonald’s market share continued to expand during the time (Africa Awards for Entrepreneurship, 2011: par 7).Advertising We will write a custom report sample on Marketing Project: McDonald’s specifically for you for only $16.05 $11/page Learn More McDonald’s has a very close examination of the need of its customers. In connection to this, the company planned to diversify its menu in order to suit the changing needs of its customers. As a result of these changes, company introduced chicken McNuggets in 1983 (Africa Awards for Entrepreneurship, 2011: par 8). By the end of the same year, McDonald’s managed to emerge as the second largest chicken retailer in the world. This marked a tremendous growth soon after introduction. One of the strengths of McDonald’s is the fact that its employees are very efficient in their jobs (Africa Awards for Entrepreneurship, 2011: par 9). This had a significant contribution in performance of the organization. For instance, it reduced the operational expenses. As a result of increased employees’ efficiency, McDonald’s to lower the prices of its key products (Africa Awards for Entrepreneurship, 2011: par 11). In 1960s, McDonald’s high level of performance can be attributed to the organization’s skillful marketing and flexibility on response to customer’s demand. With time McDonald’s continued with its expansion where it opened several new restaurants in the region. For instance, the organization was o pening its 1,000th restaurant in 1968 (Africa Awards for Entrepreneurship, 2011: par 12). During this period, the chief administrative and president of the company was Fred Turner. The company also has a global presence and is considered a market leader in the global market. This simplifies the marketing process. One of the main weaknesses of the company is that it faces high price competition or price wars with its competitors. This leads to reduction in the profit margins. Another weakness with McDonald’s is that it uses advertisement strategies which targets children. This denies the company a chance to reach many people. Marketing Strategy or Problem Marketing Strategy Overview Marketing Strategy Statement In the contemporary business world, the market is characterized by a very high level of competition. In order for any organization to survive in such a market, there is a need to have an effective marketing strategy. As already noted, the food retail industry in the wor ld has been similarly faced with a very high level of competition. In order for any corporation to survive in such an environment, it must employ the most effective marketing strategy. In this case, the aim of this strategy is to increase the level of sales in hamburger. This type of food product faces a high level of competition in the market. This has threatened its performance in the market. This strategy is aimed at helping in increasing the level of sales of this product.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives The main objective of this marketing plan is to increase the level of the sales of the McDonald’s hamburgers. From the results released towards the end of the year 2010, the sales rose by 4.8 per cent (Sodersmith, 2010: par 1). This increase was significantly attributed to addition of new items in the menu. In other words, very little of this increase can be attributed to sales from the existing products. Therefore, this strategy aims at increasing the level of hamburger sales by 4% by the end of this year. This strategy is also aimed at increasing the company’s market share for hamburgers. Currently, McDonald’s is facing a very high competition from Subway. Subway is increasing its stores across the world rapidly. Therefore, the objective of this strategy will be to help the organization in retaining its performance. Despite of the high level competition, McDonald’s still remains ahead of Subway in terms of revenue with each recording $24.1 bi llion and $15.2 billion respectively in 2010 (Casestudyinc 2011: par 1). Market Share for Top performing restaurants 2002 1997 McDonald’s 7.3% McDonald’s 7.8% Burger King 3.0% Burger King 3.6% Wendy’s 2.4% Taco Bell 2.2% Subway 1.9% Pizza Hut 2.1% Taco Bell 1.9% Wendy’s 2.1% Table 1. Market Share for different restaurants in 1997 and 2002. (Stewart, 2010: 20) The table above indicates that McDonald’s has a significant market share. The company’s market share was 7.8 percent in 1997. Due to increased competition, this level fell to 7.3 per cent in 2002. Strategic Marketing Components In order to achieve these goals, several components of strategic marketing will be integrated. These will facilitate in realization of the above objectives of the marketing strategy. Branding Branding is one of the most important activities which can significantly determine the success of a particular organization. This is because it helps in cr eation of a unique name which differentiates a company’s products from those produced by its competitors. This exercise plays a pivotal role in attraction and retention of customers in a competitive environment as well as winning their loyalty. However, the success of a brand will largely depend on the effectiveness of the branding process. In order for our company to sell the new product successfully, we need to have an effective branding strategy. In the current business world, the level of competition has significantly increased. Similarly, the level of competition in the food retail industry has also increased. Bearing this in mind, there is a need to come up with a branding program in order to win more customers in the market. In this case, McDonald’s company faces a big challenge in the hamburger market which is faced by a very high level of competition. The organization has a well developed reputation for its performance all over the world. As already noted, the company has also managed to conduct a close observation on the need of its customer’s hence managing to retain high level of consumer satisfaction. These achievements will significantly improve the effectiveness of the branding process. Online branding will be of great importance in this case. In order to convince our potential customers about the quality of our company’s hamburgers over our competitors’, we need to use attractive images of the new product which can easily capture the attention of our potential customers. We are also going to consider the traffic such that the message reaches the right people. Otherwise, the effectiveness of the whole exercise will be impotent. It is important to present on the website something that potential customers can see and believe (Randall 2000: 15). This image will be set that it will be moving across the page. This will significantly help in attracting the attention of our potential customers. SMS Interactive This is one of the most recently developed online advertisement method which can significantly help us in creating our brand. In our case, we are targeting families in all the middle and upper class. The SMS interactive method will help us to increase the level of sales of our hamburgers to this group. According to Face Media Digital (2011: par 5), this method assists a business to engage directly with its potential customers through their mobile phones and getting the feedback instantly. This method will be very useful because it is more cost effective than the traditional methods of advertisement. Therefore, we are going to save a substantial sum of money for the organization. In this method, it will be easier to take queries from consumers. In the process, the company will be able to increase the level of sales. The SMS Interactive combines various marketing communications tools which significantly help in development of an organization’s brand in a most efficient way. Through th is method, we shall be able to read our responders mobile numbers which we can use in exchange of information about the product. This will help us in cultivating loyalty from our potential customers. This method will also help us in concentrating on the traffic which we are targeting in the market. Again, this will also help us in conserving financial and time resources by only investing with potential customers. In order for any business to able to sell its new product, it must be able to advertise and promote it (Business Resource Software, not dated: par 3). These exercises will be of great significance in our case. We are going to apply the push strategy. As the level of competition has increased in the market, we are going to use this method to push our new product into the market. In brand development, communication also plays a pivotal role in promoting the effectiveness of the exercise. One of the main methods of communication to be used will be SMS. This method will help us to reach our potential customers in the shortest time possible. Another advantage of this method is that we shall be able to get the feed back from our customers. This close interaction will help us in creating a strong brand for the Premier Portraits. For instance, we shall be able to convince our client on the quality of our new product. Another important method of communication which will be useful in this case is through email messages. This is another cost effective method that will help us in reaching our customers very fast despite of their geographical locations. This will also enable us in reaching our customers wherever they are. Budget This program will involve competition with already established organizations. Playing in the major league is more expensive than playing in the minor league. This implies that we have to make adequate investment in branding in order to compete successfully in the market. This program will involve an external company which will provide SMS Interactive services. It will also involve the internal branding through our website. Image Positioning In order for any product to be successful in a competitive market, it should cultivate a good image from the potential consumers. We intend to build an image of high quality and low priced product. In such combination, we shall be able to win customers from our competitors. The Target Market The main target market will be both new and existing markets that have recorded low level of performance. In this case, we are targeting families since they are potential customers for our hamburgers. Through collection of adequate information, we shall be able to calculate the consumer’s lifetime value. This calculation will be of great significance as it will help us in estimating the dollar value associated with our customers. This will play a pivotal role in making some critical decisions. By concentrating on these market areas, we expect to increase our market share for hamburgers significantly. Sustainable Competitive Advantage (SCA) In order to be able to come up with an effective marketing strategy, it is necessary to have a sustainable competitive advantage. The competitive analysis gives an analysis of the service or product’s position in the customer’s mind. According to the Business Software Resource publication, it is very vital for the company to know its competitors. In order to be able to compete with its competitors, the company should be aware of its competitor’s strengths and weaknesses. It is through this understanding that the company will be able to formulate strategies to overcome their competitors. McDonald’s hamburgers have been strong compared to those provided by their competitors. McDonald’s has managed to retain its competitive advantage through out its products line. One way through which a company can do this is through differentiation. Differentiation makes the company’s products to appear unique from similar products provided by their competitors. By having a close examination of changing consumer needs, McDonald’s has managed to modify its hamburgers accordingly. This differentiates it from the one provided by its competitors. Marketing Tactics Product Issues In the food industry, products have become so homogeneous that it becomes difficult for consumers to differentiate. In order to solve this problem, we are going to differentiate our hamburgers from those provided in the market by our competitors. This will help our consumers in differentiating our product in terms of quality and package. Distribution Distribution is another important component in marketing plan. The company should choose a distribution method which will facilitate efficiency by making its products available to its customers at the right place and in the right time (Time and place utilities). For instance, a company may decide to make direct sales which involves sale offering using a dire ct, in-house sales through the telephone, mail or through the internet (Business Resource Software, not dated: par 8). In this case, the hamburgers will be sold through our restaurants. In case there is a need for external catering, appropriate arrangement will be made in order to deliver in required time and places. However, the company should make adjustments depending on the prevailing conditions to maximize sales. Pricing According to Westwood (2005), pricing is a key factor in marketing strategy (158). Pricing is a major factor which determines the realization of the company’s marketing objectives. Pricing significantly depends on the product portfolio, product’s life cycles and the objectives for sales turnover and the market share. At McDonald’s, pricing of hamburgers will be determined in three main ways. These includes customer based pricing, Competitor based pricing as well as the cost based pricing. Since the market for hamburger is concentrated with a large number of competitors, it will be important to consider first the prices they are offering in the market. For instance, in case we set a price that is too high, then we will most probably lose our customers to our competitors. On the other hand, setting too low prices may reduce the profit margins. Therefore, a clear understanding of the prices our close competitors are offering in the market will be of great significance in setting our prices. Currently, the share of the market of hamburger is relatively low. Therefore, we shall use a penetrating price in order to expand our market share and then increase our profitability level in the long run. However, the cost of production will be of great significance in setting this price. The price level and the quantity demanded are closely related. When the prices are very high, then the level of quantity demanded tends to be lower. On the other hand, when the prices are very low, more people tend to buy the product or service. How ever, the price at which the company sells its product or service and the quantity sold at these prices are the major determinants of the profits generated. The point above raises a very critical issue in marketing planning. If a company increases the prices of its products, it is likely going to lose its customer. On the other hand, if it lowers the prices, then this is likely going to cut down its profits. It is therefore very necessary for any company to come up with appropriate pricing procedures which are likely to maximize profits. While setting down the price levels, a company must determine cost of producing the items. For instance, a company cannot set its prices below the cost of production. However, there is a high risk of creating price wars when one company sets its process below what its competitors are offering in the same market. As already noted, one of the main problem of unhealthy competition is the pricing wars. When many players enters into the market while the number of consumers remains constant; this leads to a high level of competition as each player try to win more customers in the market (Bungert, 2003: 2). The only slogan in this case becomes the price. In this case, each company will be aiming at under pricing its competitors. Consequently, this leads to fall in prices up to unsustainable levels. In case such a case takes place, it threatens the performance of McDonald’s company. As a result of fall in prices, the company’s total returns will automatically fall. Meanwhile, the company will be forced to increase its expenses on promotion in order to retain or win more customers in increasingly competitive market. Advertising Promotions In order for any company to sell its offer effectively, it should be able to advertise and promote it (Business Resource Software, not dated; par 9). In this case we are going to use the push strategy. In this form of promotion, the company uses the promotion methods which tend to push its product or service into the market place. In order to achieve maximum results, we are going to use two main methods in our advertisement and promotions. Advertising Advertising plays a pivotal role in determining the success of an organization especially in the global market which is characterized by consumers with a diverse background and high level of competition. In advertising, we will apply several types of media to pass information to the Company’s potential customers. This method of promotion can have huge impact especially when the company is extending its services in new market network. We shall apply variety of media including printed, broadcasting and display media. Television is one of the frequently used media by many companies. One of the main advantages of using television is because it will help the company to reach a greater number of its target audience. This is more so important bearing in mind the fact that the company is involved in the global market where it may be very expensive to use other methods of advertisement. Therefore, this media lowers the promotion cost per head. Through this method of advertisement, the McDonald’s will manage to build its brand in the markets. Over the past, this method has yielded good returns through increased level of sales. Another method of advertisement which is going to be applicable to McDonald’s is the display media. This method has also significantly contributed to increasing the level of sales in various organizations. Through the display media, the company is going to use eye attracting pictures which easily attracts the attention of the targeted audience in the market. Consequently, the organization will manage to pass information more easily to the group. One major advantage of this medium of advertisement is that it is more cost effective. It does not require large sums of money like in the case of television. Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effective in reaching a wide range of audience (Trehan and Trehan, 2009: 35).This is because when advertisement is conducted through a media which covers a large number of people, it will reach them more easily. The method will help in reaching a greater number of people compared to other methods like the sales promotion. Another advantage of this method is that it is most effective in creating awareness. When the audience views a certain advert on television regularly, this increases their awareness of the presence of the product in the market. This builds their curiosity to try the new product. In this case, this method will help the company in winning new clients in new markets. This significantly helps the company to increase the level of hamburger sales. Consequently, this will lead to a gradual increase in the market share for McDonald’s hamburgers. Again, advertising helps in building customer trust through repetiti on of the main brand and product. Despite of these achievements of advertising as a method of promotion, it suffers some limitations. For instance, this method is impersonal and therefore it becomes impossible to answer the customer’s questions. However, when a product is introduced in a new market, customers usually have some questions about the product. In this case, some potential clients may be wishing to ask some questions from McDonald’s about its hamburgers. Thus, there is a need to have close interaction with potential clients in order to win them. The company will also not be in a position to understand the needs of their potential clients. For instance, it becomes difficult to pick views from the potential customers through this method of promotion. However, the level of performance is improved by integrating it with sales promotion Sales promotion One way through which McDonald’s can invite a larger figure of customers is through sales promotion. Sale s promotion can significantly help an organization in expanding the number of its customers or clients hence boosting the level of sales. In addition, sales promotion has been of great importance in creating consumer awareness. Through promotion, the company will manage to bring its potential customers to awareness of the product in the market. This method has been of great importance especially in increasing the level of market share. In some regions, most of the people may not be aware of the company’s product. In this case, it becomes very difficult to sell the product in such market. However, the company can overcome this barrier through sales promotion. This attracts customers hence increasing the level of sales. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. This method has h elped several companies in increasing the sales in their market networks (Trehan and Trehan, 2009: 57). This method has been of great importance when the company is venturing into a new market. As already noted, McDonald’s has been spreading at a very high rate. For instance, the company has been extending its products in other parts of the world in a very high rate. In such new networks, most of the people may not be aware of the company’s products. In this case, it becomes very difficult to sell a product in such a market. However, the company can manage to bring awareness to the potential customers through sales promotion. This attracts customers hence increasing the level of sales. In this case, McDonald’s will manage to expand its market despite the high level of competition. Therefore, sales promotion will significantly help in increasing the market share for the McDonald’s hamburgers. Through sales promotion, we shall be able to bring awareness abo ut our hamburgers to our potential customers. In the process, we shall be able to win them to buy our hamburgers. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. McDonald’s versus Subway Table 2. McDonald’s versus Subway. (Case study Inc. 2011) The table above gives a clear understanding of the nature of competition which MacDonald’s faces. It also helps us to understand the historical aspects in the food retail market. Electronic Commerce As defined by Bidgoli (2004), E-marketing is all about sale and purchase of goods or services through digital and electronic means (50). As argued by Aoudia (2009: par 3), internet has become the centre for conversations. Since marketing is about conversations, then internet becomes a favorable place for passing information to the c ustomers. In electronic commerce, most of business practices are conducted through computer networks. In the contemporary world, computer networks have become intensively integrated into business activities. More people can now access computer networks and therefore has become an important component in business activities. In order to reduce our operational costs, we are planning to conduct most of our transactions over the web. For instance, the corporation incurs a lot of costs through manual operations. We are intending to reduce paper work by allowing consumers to make orders online. This will also facilitate the service process. In order to maximize the level of consumer satisfaction, it is necessary to have enough information about consumers. In order to maximize the level of consumer satisfaction, we are going to use electronic means in gathering information from consumers. By so doing, we shall be able to understand our customer’s tastes and preferences. E-marketing w ill be of great significance to McDonald’s in reaching their customers. As Dart (2002) comments, internet, SMS and WAP has significantly contributed to the success of the field of marketing (par 3). The marketers are now able to reach more customers, faster, and even more effectively than before. E- Marketing channels are more direct and it is very easy to make changes depending on the prevailing consumer tastes and preferences unlike the traditional methods where it is very difficult to make such changes. Through e-marketing, we shall be able to overcome the geographical barriers. We shall be able to reach customers all over our market network without necessarily having to travel to these places. Consequently, we shall be able to reduce operational costs incurred through traveling. As a result, we will be able to under price our competitors effectively. In other words, our hamburgers will be relatively cheaper compared to those of our competitors. This will help in developin g our competitive advantage. Implementation Resources Required In order for this plan to be effective, it will be necessary for the corporation to dedicate the required financial and human resources necessary in execution of this plan. As already noted, this plan will require clear information about the customers. Although necessary information will be gathered electronically, there will be a need to have frequent field surveys in order to collect adequate information from consumers. This will require substantial funds in order to conduct such research. In order to execute this plan effectively, there is also a need to train our employees. We shall therefore need some funds to cater for employees’ training. We also require some funds to give our employees some incentives to participate in the plan. Time Line July 2011: Budget preparation August 2011: Market and competition review September 2011: Development of the product’s image October 2011: Sales promotion and creat ing awareness November 2011: Advertisement Epilogue In conclusion, this discussion has clearly shown that McDonald’s has a potential room for improving its market share in the hamburger market. From this discussion, it is clear that an effective marketing plan can significantly improve the performance of any organization. The existing marketing plan has helped the organization in selling its products to its potential customers. However, there is still room for improvement because some of its products are declining in terms of the market share. There is a great need for the company to invest more in promoting its products in order to retain its high level of performance in an increasingly competitive market. Without promotion, very few people will be aware of a particular product which is provided by an organization in the market. In other words, promotion will help the company in informing its potential customers on the presence of its product in the market. Through this stud y, it has been revealed that most of the advertisement tools applied by the organization only mostly reaches only the children. This is so threatening bearing in mind the existing level of competition. The proposed plan will therefore be of great significance in improving the company’s level of sales. Reference List Africa Awards for Entrepreneurship, 2011. McDonald’s Corporation. [Online] Available at:  http://www.fundinguniverse.com/company-histories/mcdonald-s-corporation-history/ . Aoudia, R. 2009. Learn about: e-marketing. [Online] Web. Bidgoli, H. 2004. The Internet Encyclopedia. John Wiley and Sons, New Jersey Bungert, M. 2003. Termination of Price Wars: A Signaling Approach. Germany: DUV. Business Resource Software, Inc. n.d. Marketing Plan. [Online] Web. Casestudyinc 2011. McDonald’s versus Subway – The Sandwich Hamburger battle. [Online] Available at: http://www.casestudyinc.com/mcdonalds-subway-comparison . Dart, C. 2002. E-Marketing: New Mil lennia. [Online] Available at: https://themanager.org/pdf/eMarketing_New%20Millennia.pdf . Face Media Digital. 2011. SMS Interactive. [Online] Web. McDonald’s. 2011. Absolute Truths about McDonald’s. [Online] Available at: https://www.mcdonalds.com/us/en-us.html . Randall, G. 2000. Branding: a practical guide to planning your strategy. U.K., Kogan Page Sodersmith, K. 2010. McDonald’s Releases Monthly Sales Report. [Online] Web. Stewart, G. (2010). Hamburger Wars: Burger King vs. McDonald’s. [Online] Web. Trehan, M. and Trehan, R. 2009. Advertising and Sales Management. New Delhi, FK Publications Westwood, J. 2005. The marketing plan workbook. U.K., Kogan. This report on Marketing Project: McDonald’s was written and submitted by user Lillie Quinn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Learning as Biological Brain Change essays

Learning as Biological Brain Change essays This is a summary of the article, Learning as Biological Brain Change, by Robert Leamnson. It describes dramatic developments in the activity of the brain through the biological process as it relates to learning and remembering. Leamnson raises the idea of new developments in brain research and learning that are rapidly advancing our conceptualization of the human brain (2). According to the author, the brain is powerfully shaped by genetics, development and experience that actively shape the nature of our memory, and culture in which we live (3). Leamnson states, brain and behavior research both suggest that things we remember are reconstructed in the brain at the instant of remembering, and then reconstructed again at each subsequent remembering (1). Memory is an essential element of learning. Learning physically changes the brain. There is no one area of the brain that is solely responsible for memory. Leamnson suggests, that memories are well distributed throughout the structure of the brain. Areas of the brain vary dramatically in their flexibility and their capability to create long-term memories (6). Leamnson goes on to refer to another authors study about the wiring of the brain. John Searle, proposed the idea that a blueprint of the brains wiring does not exist, and the paths that signals take to generate a memory is not known (3). With new research developments, a greater sense understanding of how the brain creates and retrieves memories, how emotions effect rational and ethnical decision making, and how t he brain is influenced by aging can be determined by the brain structure and function (2). Leamnson identifies this by stating, to remember one needs to reflect on new information and relate it to what is already known (4). Leamnson explains while brain connections are vulnerable to aging, neural networks have the potential to grow more sophisticated as we age, making th...

Enzyme Biochemistry - What They Are and How They Work

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Marketing Report Research Paper Example | Topics and Well Written Essays - 2500 words

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Immunosurveillance Essay Example | Topics and Well Written Essays - 1500 words

Immunosurveillance - Essay Example There is a third element in the research for investigating interactions between the immune system and neoplasia. This is that neoplasia deliberately develop certain defence mechanisms against the incumbent system in such a manner that they successfully evade punitive action (Chernock et al, Undated). This paper's purpose is to investigate what these evasive strategies may be and how they assist neoplasia to evade immune reaction. In the 1950s Lewis Thomas and Sir MacFarlane Burnet postulated the theory positing that effector cells of the immune system constantly patrol the body to actively identify and eradicate incipient tumour cells (Ichim, 2005). In the 1970, subsequent research found that T-cells may be implicated in this defensive mechanism (Ichim, 2005). This theory fell out of favour in the 1980s as research studies noted certain discrepancies in it but, in the 1990s, it was again revived because subsequent research studies noted that it was partially viable (Bhardwaj, 2007). It is observed that both the innate immune system - phagocytes, NK cells, NKT cells, cytokines, proteins, etc. - and the adaptive immune system - B- and T-cells, etc. - do fight neoplasia but, ultimately, it is observed for most spontaneous tumours that the overall immune system fails to entirely rid the organism of the cancerous cells. This is so as per three acknowledged phases to the immune response - 1) the elimination phase during which nascent tumourous cells are eliminated by the immune system; 2) the equilibrium phase when the tumour cells persist but are held in abeyance by the immune system; and 3) the escape phase when the tumour cells develop strategies to combat the immune system (Bhardwaj, 2007). This is the whole concept of 'immunoediting' and the last phase - the escape phase - is the one the paper is interested in because it is the one in which the neoplasia develop successful strategies in evading immune reaction. Evasive Strategies The evasive strategies adopted by neoplasia may be pre-existing or adaptive. Since such develop from healthy normal cells, some of the progenitor cells' evasive strategies pre-exist in them (Chernock et al, Undated). Pre-existing Strategies: Normal cells are incorporated by certain mechanisms that assist them in evading the body's own immune reactions. Such mechanisms may be self-tolerance, shielding from proper surveillance, antigen shedding, lymphocyte killing, secretion of immunosuppressive cytokines, lack of MHC2 expression, lack of co-stimulatory molecules and local secretion of prostaglandins and neuropeptides. These strategies are often sustained in neoplasm (Chernock et al, Undated). They ultimately, to a large extent, help the mutant cells maintain themselves with impunity in the organism's body. Adaptive Strategies: Nevertheless, such mutant cells are altered and have certain distinct proteins that differ from normal cells and these may be recognised by the immune system. To evade this eventuality such cells develop strategies that are not inherited from normal cells but are variants developed customarily by the mutant cells themselves as per requirements. Such adapted strategies may be up-regulation of the evasive tactics of healthy cells still existing in the mutants,

An Analysis of Night by Elie Wiesel Essay Example for Free

An Analysis of Night by Elie Wiesel Essay â€Å"One day as I was looking in a mirror, I didn’t recognize myself†¦I then decided that since everything changes—even the face in the mirror changes—someone must speak about that change. Someone must speak about the former and that someone is I. I shall not speak about all the other things but I should speak, at least, about that face and that mirror and that change. That’s when I knew that I was going to write.† Elie Wiesel in Conversation with Elie Wiesel â€Å"I owe them my roots and memory. I am duty-bound to serve as their emissary, transmitting the history of their disappearance, even if it disturbs, even if it brings pain. Not to do so would be to betray them, and thus myself.† Elie Wiesel, â€Å"Why I Write,† in Confronting the Holocaust: The Impact of Elie Wiesel One of the primary themes or messages Elie Wiesel said he has tried to deliver with Night is that all human beings have the responsibility to share with others how their past experiences have changed their identity and how those experiences affect others. Wiesel believes that, in order to understand the true impact of the Holocaust, survivors like himself must serve as messengers to current and future generations by â€Å"bearing witness† to the events of the Holocaust and by explaining how those events changed each individual’s identity. II-Pre-Writing assignment: Personal Inventories Before writing your autobiographical sketch, all students must complete 10 Personal Inventories that describe the important people, places, experiences, lessons, etc. in each person’s life. Since these inventories could include sensitive or private information, they will checked for credit but will not be read by anyone except the student who wrote them. III-Autobiographical Sketch Write a story about an experience that affected you deeply and ought to be known by others. The story can be written in prose, can be a poem, can be a short story, can be a song, or another approved form of written artistic expression. In writing that story, answer the following questions: Provide context: what was the year? how old were you? Where did you live? what were the circumstances surrounding the experience? Re-tell the experience from beginning (exposition, rising action) to end (climax, falling action, resolution): what happened? who was involved? when? where? why did it happen? Reflection: what were your thoughts about the story at the time it happened? what are your thoughts about the story now? Share the moral or lesson: how does your story relate to the way you see yourself and others? W hat did you learn? what lessons does your story teach others? The sketch must be typed, point size 12, and double-spaced. The story is due on the day of the final.

The Harried Coffee Culture vs. the Joys of Drinking Tea :: Argumentative Persuasive Argument Essays

The Harried Coffee Culture vs. the Joys of Drinking Tea Dawn approaches. Signs and sounds of life appear as warm-blooded creatures slough off the chill of night and lumber forth to greet the day. Chitterings and grunts, screeches and roaring fill the ether and rise to a crescendo as beasts gather for their early morning feeding. Many creatures are thrown together, instigating the occasional scuffle as each vies for position. Claws flash, accompanied by warning growls as dominance exerts itself, subordinates retreating with rumbling complaint. One by one each pulls away from the frenzy, hunching over hard-won spoils: double tall cafà © latte with whipped cream and nutmeg, biscotti on the side. And so man has devolved to brutishness, compelled by the base sensuality of the elemental coffee bean. Coffee drinking has soared in popularity, as evidenced by the proliferation of establishments such as Starbucks and Pete's Coffee. According to the Koffee Korner website, coffee made its historical debut in 850 A.D. and by 1995 coffee became: "the worlds [sic] most popular beverage. More than 400 billion cups are consumed each year. It is a world commodity that is second only to oil." The fondness for this viscous black beverage has made such a stir that the phrase "coffee culture" has been coined to express this mania. Yet the use of the term "culture" is misleading, when you look at Webster's definition: "enlightenment and excellence of taste acquired by intellectual and aesthetic training" (Merriam). What enlightenment can be acquired while people madly dash around gulping high-octane fluid - like Espresso (Italian for "fast"), invented in 1903 by Luigi Bezzera (Sippy, Did you know) - from paper cups in a never-ending effort to get through the day? On the contrary, coffee's contribution to this sort of break-neck pace is a cause for the decline of the pursuit of intellect in modern society. Conversely, the pastime of tea drinking is on a more elevated plateau of reasoning. Unlike coffee, there is no instant tea to speak of (not counting instant iced tea which is too distasteful to mention). In fact, the perfect cup of tea is achieved only after careful preparation. A favorite teapot is selected and filled with boiling water to warm. The warming water is tossed out and freshly boiled water is poured over tea leaves added to the pot, a measure of tea for each cup and one measure respectfully for the pot.

Britains Policy of Salutary Neglect

Thesis: * Britain’s policy of Salutary Neglect guided the American Society in Legislative assemblies, commerce, and religion; it is because of these factors that made the Americas a thriving world source for trade and many other things. Point One: * Because of salutary neglect, citizens were able to form their own legislative assemblies and were free to make their own decisions. * Legislative Assemblies were formed out of the same principle of the British House of Commons. The principle of government in the House of Commons was that government should represent the people. * To begin, legislation was readily discussed in various areas throughout the new world. In New England, a convention was launched, and delegated power to town officials.* The officials had meetings where they discussed the future of their country. * . Similarly, a council was started in Virginia, the House of Burgesses, which acted as a legislative body for the Virginia colony. Point Two: * Because it helped the colonists expand trade with other countries. escaped the strict laws of the English system in free America * England times were commercially tough, especially in the 1600's with the Glorious Revolution taking shape. But in America, tobacco, cotton, and manufacturing began to ascend to the economic throne. * In fact, the reason that many colonists arrived in the new world was to escape the control of the monarch and the Parliament. * Additionally, in the colonies, there was a policy of states’ rights which also played a role in giving power to the people.Point Three: * Religious times grew immensely with salutary neglect * From the beginning, America was a place to practice religion freely. * Puritans and separatists all flocked to America to practice religious freedom. * The Quakers were given freedom to practice their religion in Pennsylvania. * The â€Å"Catholic Haven† of Maryland was granted freedom of religion through the Act of Toleration. * These ideologies were present within the new world because no â€Å"big brother† was enforcing laws against religious freedom. When Edwards and Whitefield began preaching during â€Å"The Great Awakening,† religion was largely revived.* The religious revival stressed tolerance and unity, and was the first real movement that unified the colonists. The roots of the revivalism came from Penn, Hooker, (â€Å"Mother Anne†) Lee, Williams, and others who strived for toleration earlier. Conclusion: * Britain’s policy of Salutary Neglect guided the American Society in Legislative assemblies, commerce, and religion; it is because of these factors that made the Americas a thriving world source for trade and many other things.

Issues in Psychological Testing

Issues in Psychological Testing PSY/475 October 24, 2011 Issues in Psychological Testing What are at least two ethical issues associated with psychological testing? What impact do these issues have on the field of psychological testing? Informed consent involves the process by which a psychologist gain an individual’s voluntary consent prior to the administration of an assessment or test. As stated by Hogan (2007), â€Å"The psychologist is responsible for informing the person about the nature and purpose of the assessment† (p. 91). When providing this information it is imperative that the psychologist do so in a manner that is understandable to the examinee, it needs to be communicated on his or her level. If the patient or examinee is under the legal age of consent or in unable to authorize consent for another reason; parents, a legal guardian, or appropriate substitute must then provide consent. It is important that the psychologist convey that consent can be withdra wn at any time during the assessment process (Hogan, 2007). Exceptions to this rule exist including assessments mandated by the court or other government regulation in which case the psychologist need only explain the nature and purpose of the test as well as any limitations to the rule of confidentiality (American Psychological Association,  n. d. ). Implied consent is another exception and applies to assessments administered during the job application process and â€Å"institutional testing programs† such as school assessments (Hogan, 2007, p. 591). Test security is another ethical issue related to psychological testing. The administrator for a test must ensure that materials and scored results are kept in a secure location and not easily accessed by unauthorized persons. Care should be taken to refrain from revealing the content of a test (test items) publicly through media outlets or even casual conversations. Both of these issues are significant to the process of psychological testing. Informed consent is necessary to provide anyone volunteering to take an assessment or test the opportunity to fully consider what personal information will be revealed as well as any ramifications that may result in doing so. Participants must be afforded the chance to make this determination without the undue influence of others. Most tests require the cooperation of participants if they are expected to yield true and accurate results with any degree of reliability. Additionally, test security is significantly important as well to ensure that individuals who participate in an assessment do not have prior knowledge or exposure to the questions asked. Psychological tests are more reliable when the examinee has not had time to prepare or rehearse the answers they will provide. If the contents of assessments given to prospective employees are revealed to the public, individuals who have seen them may have a significant and unfair advantage over those who have not. What are at least two legal issues associated with psychological testing? How do these issues affect the field of psychological testing? The equal protection clause, found under Section one of the Fourteenth Amendment to the United States Constitution is important to psychological testing. This clause provides that all individuals shall be afforded protection under the same laws as everyone else regardless of class, race, gender, etc. According to Hogan (2007), â€Å"If a test (or anything else) operates to arbitrarily restrict the rights (including opportunities) of some individuals (citizens), then the equal protection clause of the Fourteenth Amendment becomes relevant† (p. 600). The relevance of this clause as it relates to psychological testing is that no test or measurement should be used for the purpose of identifying an individual as a specific race, gender, class, sexual orientation, religion, culture, or age. If such tests are used for the purpose of discrimination it will yield untrue or skewed results because people will not feel secure enough to disclose any personal information that could lead to them being rejected on the basis of any of these factors. The Family Education Rights and Privacy Act (or FERPA) of 1974 is another important legal issue that relates to psychological testing. FERPA guarantees that individuals, parents, or legal guardians have a right to openly access to any information about themselves, or children in the case of parents and guardians. Additionally, they can â€Å"†¦challenge the validity of information in agency files, and that unwarranted other parties do not have access to personal information† (Hogan, 2007, p. 604). With regard to testing this means that there should be access to assessment and test scores and that the release and availability of these scores is limited to specific persons unless consent has otherwise been provided. Which court case do you feel has had the largest impact on the field of psychological testing? Why? I believe the class action lawsuit Soroka v. Dayton Hudson Corporation filed in 1989 impacted the use of psychological testing in the pre-employment screening process. The lawsuit claimed that portions of the Minnesota Multiphasic Personality Inventory and the California Psychological Inventory, which security applicant were required to take during the application process violated the â€Å"†¦privacy provisions of the California Constitution and certain anti-discrimination laws† (American Psychological Association, n. d. , Issue). The complainant contended that the required inventories contained questions that were invasive, probative, and had no significant job relevance. According to Saterfiel and Associates  (2003), the true or false questions included statements such as – â€Å"I believe my sins are unpardonable† – â€Å"I am attracted to members of my own sex† – â€Å"My sex live is satisfactory† – â€Å"I have never been in trouble because of my sexual behavior† and – â€Å"I feel sure there is only one true religion† (Saroka v. Dayton Hudson). Target used these inventories to help identify emotional characteristics that deemed to be problematic in security personnel. Target claimed to have no knowledge of the responses provided by prospective employees stating that â€Å"The tests were administered with answer sheets which were then placed in sealed envelopes and sent to the consultants for scoring and interpretation† (American Psychological Association, n. d. , Facts). Target further asserted that they received only reports from their consultants and never saw any candidate’s responses to the inventories questions. It was determined by the Superior Court that the complainants failed to establish that employment was denied based on religion, sexual orientation, or sexual traits. Upon appeal this decision was reversed and Target eventually settled the case out of court. I think this case was important to the issue of psychological testing, specifically their use in the pre-employment screening process because even when outside consultants are used, businesses and corporations administering tests such as the ones in this case, seek personal information that in most cases is not relevant to the job being sought. Subsequently, the evaluations, depending on who is completing them may display bias toward potential employees for reasons that go against the rights afforded to us under the U. S. Constitution. References American Psychological Association. (n. d. ). Ethical Principles of Psychologists and Code of Conduct: 2010 Amendments. Retrieved from http://www. apa. org/ethics/code/index. aspx American Psychological Association. (n. d. ). Soroka v. Dayton Hudson Corp. , dba Target Stores. Retrieved from http://www. apa. org/about/offices/ogc/amicus/soroka. aspx Hogan, T. P. (2007). Psychological testing: A practical introduction (2nd ed. ). Hoboken, NJ: Wiley. Saterfiel and Associates. (2003). Legality Issues Supporting the Use of Pre-Employment Testing. Retrieved from http://www. employment-testing. com/legality. htm

16 Essays - Americas, Christopher Columbus

Myisha Hassan 10/31/16 Essays - Americas, Christopher Columbus Myisha Hassan 10/31/16 725 Social Studies Why we should not celebrate Christopher Columbus day Christopher Columbus was born in Italy, 1451 and was an explorer. In 1492, he sailed from Europe to America thinking that he had arrived in Asia. So every year, on the second Monday in October, the people in the United States celebrate a national holiday in memory of Christopher Columbus, the one who discovered the new continent. But Columbus did not 'discover' America. There were many people already living there. Vikings from Europe had landed in America 500 years before and Native Americans were living there too. So we are celebrating a holiday when Columbus claimed the land of others, helped bring diseases over, made the natives into slaves, and killed many innocent lives. Because Columbus brought disasters to the Native Americans, many people opposed the Columbus celebrations. They began to think whether Columbus Day should be considered as a national holiday in the United States. Clearly, Christopher Columbus is not a hero, but a mass murderer and should not have hi s own federal holiday. Many people who are not informed of what Columbus did, celebrate what they think he did. They think he discovered the Americas and made the world as it is today. That is not completely true. He came to the Americas and completely took over. He cut off people's hands and let them bleed to death. He also killed anyone in his way of getting gold, land, resources, and other materials that Europe needed. The main reason Columbus Day draws attention and debate is because of how the explorer's arrival to the New World affected indigenous people. European settlers not only introduced new diseases to the Americas that wiped out thousands of Native people, but also war, colonization, slavery, and torture. He was a greedy person who didn't treat the Native people as humans and converted them to Catholicism against their will. This is why October twelfth should be a day of sorrow and not be celebrated with parades and parties. However, there are many others that believe Columbus is a hero. "Many may argue that Columbus doesn't deserve to be celebrated and that he is a killer and rapist but what you call home today is because of Columbus." This can be true, but another European discovered the Americas 500 years prior, so someone other than Christopher Columbus knew there was more than just one land out there. Columbus and his gang did bring the Americas livestock and varieties of vegetables and fruit, but he also brought disease and treated the people wrong. Many others may also say that he did not start slavery because it dated back to Ancient Egypt. This is true but he had started slavery before and after his journey to the New World. He had sold Native Americans and Africans and nearly half of the slaves died during the journey to the Americas or Europe. He did not have to make these innocent people into slaves. He could have been friendly and created allies with the Natives. So, in other word s, Columbus chose the act of evil and enslavement of the kind Natives. He probably even created a bigger amount of slavery than Ancient Egypt. After all, no one celebrates Adolph Hitler Day in Germany using the argument that because he rescued the German economy, there should be a national h oliday in his name. The overall point trying to be made here is that Cristopher Columbus discovered the New World much like a meteorite discovered the dinosaurs. And good old Columbus, mass murderer, and slave master gets his own federal holiday. This is an honor shared by Abraham Lincoln and Martin Luther King Jr. and the father of transatlantic slave trade is honored on the same level as them. Christopher Columbus, as it turned out, was responsible for widespread genocide; he allowed his men to murder, hurt and enslave indigenous people. The evil actions of Columbus far outweigh the few accomplishments he achieved. Considering all of this, Columbus Day clearly shouldn't be a thing, and it's time to change it. So this day will never be an American tradition, it will always be a recent mistake. Original

Complete Guide to the Florida Bright Futures Scholarship

Complete Guide to the Florida Bright Futures Scholarship SAT / ACT Prep Online Guides and Tips The Bright Futures scholarship programs are great resources for Florida students who plan on staying in-state for college. Aswith any scholarship program, though, there's a lot of information to processabout the awards. Just sifting through all the eligibility requirements and award limitations can be overwhelming, never mindfiguring out how to actually submit an application. In this guide, I've compiled all the information you need about the Bright Futures scholarships. I'll talk about the different award programs, their eligibility requirements, the application process, and strategies to help you win your own. What Is the Bright Futures Scholarship Program? The Bright Futures program offers merit-based scholarships to Florida residents who stay in Florida for college or vocational school (unfortunately, you won't be eligible for an award if you attend college out of state). If you qualify for a scholarship, you’ll receive funds to attend any public or private college in Florida. Financial need is not considered in awarding Bright Futures scholarships. There are three different scholarship programs, all with different eligibility requirements and award amounts. All of these scholarshipsare renewable - as long as you continue to meet eligibility requirements, you can get these awards year after year until you’ve finished your program of study: Florida Academic Scholars (FAS) - This is the most competitive scholarship and most generous scholarship. It's geared towards â€Å"A students." FAS winners canreceive funding for the entire duration of their course of study. Florida Merit Scholars (FMS) - This scholarship is less competitive than the FAS, but it still has relatively high minimum test score and GPA requirements. It's geared towards "B students." FMS winners canreceive funding for the entire duration of their course of study. Gold Seal Vocational Scholars (GSV) - This scholarship helps students pursuepost-high school vocational and certificate degrees. It's the least competitive award and provides the least amount of funding. GSV winners can receive scholarship funding for up to 72 credit hours of a technical degree program or career certificate program OR up to 60 credit hours of an applied technology degree program. Award Amounts Like I mentioned above, scholarship funds are awarded per credit hour. Scholarship recipients receive a fixed amount based on scholarship type, school type, and credit type: SCHOLARSHIP TYPE PROGRAM TYPE CREDIT HOUR AWARD - SEMESTER CREDIT HOUR AWARD - QUARTER CLOCK HOUR AWARD FAS 4 year $103 $69 2 year $63 $42 $2.10 FL Public Colleges - BA programs $71 Technical programs $52 $35 $1.73 FMS 4 year $77 $51 2 year $63 $42 $2.10 FL Public Colleges - BA programs $53 Technical programs $39 $26 $1.30 GSV (20-2012 high school grads and later) Career certificate program $39 $26 $1.30 Applied technology degree program $39 $26 $1.30 Technical degree education program $48 $32 $1.60 Want to calculatehow much scholarship money you could potentially receive? Just multiply the award amount (per credit hour) for the scholarship you're gunning for by the number of credit hours you'd need to complete a particular program. For example, a standard bachelor's degree requires 120 credit hours to complete. If I won the FAS scholarship, I could potentially receive $12,360 over the course of 4 years (120 credit hours x $103). Award Limits As flexible as the awards are, there are some ways in which you can't use Bright Futures funding. In addition to eligibility limits (which we'll get to shortly), there are some restrictions on how and where you can use Bright Futures scholarship money. You can only use the fundsat Florida schools - for more information, you can check this full list of eligible or participating institutions. You also can't use Bright Futures money to fund remedial coursework or (except in special circumstances) summer term work. How Do You Know If You're Eligible? Now that you know all about the sort of funding you can get with a Bright Futures award, I imagine you're interested in figuring out if you're eligible. First, you should determine if you meet the general Bright Futures requirements (these apply to all three scholarships): You must be a Florida resident and US citizen or eligible noncitizen (this is determined by your college). You mustcomplete the Florida Financial Aid Application by 8/31 of the year of your high school graduation. You must earn a standard Florida high school diploma or its equivalent from a Florida public high school or a registered Florida Department of Education private school. You can’t have been convicted of (or pleaded no contest to) a felony charge. You must be accepted by and enroll in a degree or certificate program at an eligible Florida public or independent postsecondary institution (postsecondary institution = college, university, vocational school). There are additional academic criteria for the FAS, FMS, and GSV scholarships.The FAS and FMS scholarships have pretty demanding criteria for GPA, ACT/SAT scores, and service hours, whereas the GSV program isn’t quite as demanding: FAS Requirements 3.50 minimum GPA (weighted) 29 minimum ACT scoreor 1290 minimum SAT score 100 minimum community service hours FMS Requirements 3.00 minimum GPA (weighted) 26 minimum ACT scoreor 70 minimum SAT score 75 minimum community service hours GSV Requirements 3.00 minimum GPA (weighted) in non-elective high school courses ACT score minimums = 17 in English subsection, 19 in Reading subsection, and 19 in Math subsection SAT score minimums = 440 in Critical Reading, 440 in Math 30 minimum community service hours There’s quite a bit of fine print when it comes to eligibility requirements. If you want to learn more (and you should), check out our complete guideto Bright Futures requirements. What Information Do You Need to Apply? Thankfully, there isn't too much of this involved in submitting a Bright Futures application. You'll be able to streamline the whole application process if you have all the necessary paperwork and materials in orderbefore you begin. Here's everything you'll need to prepare if you want to apply for a Bright Futures scholarship: Florida Financial Aid Application You'll need to submit the Florida Financial Aid Application, or FFAA, no later than August 31 of the year of your high school graduation.If you don’t submit the FFAA, you won’t be able to get any Bright Futures funding.The applicationtypicallyopens December 1. Official Transcripts Fortunately, Florida public high schools automatically submit official transcripts to the Florida Department of Education for Bright Futures evaluation. Ifyour high school doesn’t automatically send transcripts, you can ask them to submit yours via email toOFSA.transcripts@fldoe.org. SAT or ACT Scores You can take the SAT or ACT for the purpose of submitting your scores to the Bright Futures scholarship program through June 30 of your graduation year - this is obviously much later than you would take the tests for college applications. This long window gives you some extra time to meet score requirements if needed. You can submit your ACT/SAT scores for Bright Futures consideration when you register for the exams. Request, at registration, that your scores be sent to one of Florida’s 12 state universities, public community colleges, or public high schools. The scores will automatically be forwarded to the Florida Department of Education repository. The application process should run as smoothly (and as automatically) as a well-oiled machine. How Do You Submit an Application? Much of this process is automated - you won’t have to do much extra work outside of submitting the FFAA and keeping an eye on your application to make sure everything is processed correctly. Here are all the steps you should take to make sure you submit a complete and successful Bright Futures application: Step 1: Submit the Florida Financial Aid Application Remember, this must be submitted by 8/31 the year of your high school graduation. YourFlorida Bright Futures account login information will be sent to you after you submit the FFAA. Step 2: Take the ACT or SAT and Submit Your Test Scores You’ll have to take either the ACT or SAT for college applications anyway, so this shouldn't require extra work on your part. Send your scores to a Florida public school (like I mentioned earlier in this post) to ensure that the Florida Department of Education receives them. Step 3: Check on the Submission of Your Official Transcripts If you attend a Florida public high school, your transcript willbeautomatically submitted for Bright Futures consideration. It’s a good idea to check with your guidance counselor to confirm submission, especially if you don't attend a public school. Step 4: Keep the Information in Your Bright Futures Application Account Updated Again, you'll get account login information for your Bright Futures application account once you submit your FFAA. Once you have access to this account, you can use it to manage and monitor different parts of your application. To make sure that your scholarship application is on track, you should: Monitor your number of reported service hours. Update your postsecondary institution. Once you’ve enrolledat a FL college or vocational school, you shouldmake a note of this in your account. Update any demographic information. View your eligibility determination - check your account once everything’s been submitted to see if you’re eligible for the scholarship. When Do You Find Out Whether You've Been Selected? There are two different evaluation timelines: Early Evaluation and Final Evaluation. For the Early Evaluation timeline, you can get an eligibility determination posted to your online account as early as March. Your transcriptsand test scores mustbe submitted by January 31. For the Final Evaluation timeline, you can get an eligibility determination posted to your online account as early as July. Your transcripts and test scores canbe submitted following your last high school term. You actually don't get much of a say in how this cashis used (which may be a good thing if money tends to burn a hole in your pocket). How Can You Use Florida Bright Futures Scholarship Money? Now that you're up to speed on the application process, you'll probably want to know what actually happens with the Bright Futures funding once you get it. You won’t receive the money directly. The financial aid office at your school will calculate your award and then disburse funds (i.e. apply the funds to your account) after the end of the add/drop period each term. Like I've mentioned before, you have to use the funds at an eligible Florida school. Interested in studying abroad? Your school decides ifany Bright Futures funding can be applied to study abroad programs. Strategies: How to Increase Your Chances of Winning a Florida Bright Futures Scholarship Winning a Bright Futures scholarship could mean that the bulk of your tuition expenses (and maybe even some room and board costs) would be covered for up to four years. If you're going to submit a Bright Futures application, you'll want to make it count. There are four main eligibility requirements that you have control over (aside from state residency): coursework, GPA, ACT/SAT scores, and service hours. Here are some strategies to make sure you meet all of those requirements. Coursework If you attend any school in Florida, you're likely on track to meet all the coursework requirements. If you're in any way concerned,schedule a meeting with a guidance counselor ASAP to see if your schedule needs to be adjusted. For more information on coursework requirements, see our Bright Futures eligibility guide. GPA If you're concerned that your GPA isn't high enough to win the FAS scholarship - the most competitive of the awards - set a more reasonable goalby aiming for the FMS or GSV GPA requirement. Also, keep in mind that all the GPA requirements listed are weighted. If your GPA is currently unweighted, your weighted GPA may be higher if you've taken any advanced or honors classes. See your guidance counselor for more help in calculating your weighted GPA. ACT or SAT Scores You'll be doing yourself a favor in a couple of ways if you work on bringing up your ACT or SAT scores. Higher scores will open up more scholarship opportunities in addition to better-ranking school options. To give yourself time to bring up your scores, start preparing for and taking the tests earlier rather than later. The end of your sophomore year through the beginning of your junior year is a good time to start working on prep. Optimize your scores by choosing one exam to work on, rather than splitting your energies between the ACTand SAT.If you're unsure which test to take, check out our guide to figure out which test is best for you. If you're an upperclassman and don't have much time to prepare for thetests, check out our fast prep guides for the ACTand SAT. Service Hours The best way to meet theservice hours minimum is through consistency. Try to set a schedule (e.g. go at the same time every week) so that it feels like more of a serious commitment. The more consistent you are and the earlier you start chipping away at your community service hours, the fewer hours you have to volunteer per week. If you start as a freshman, you'd need to volunteer for 1 hour every 2-3 weeks to meet your minimum. If you start as a senior; however, you'd need to volunteer 1.5-2 hours every week. It'll be easier to stick with your volunteer commitment over the long run if you work with an established, legitimate agency thatwill consistently track your hours (although it's a good idea to keepyour own records as backup). If you need community service ideas, read up on the nine best places to volunteer. What's Next? Now that you know exactly what to focus on in order to get a Bright Futures scholarship, you can start working on making sure you meet all the eligibility requirements. Concerned about meeting those minimum testscores? Check out our prep guides for the ACT and SAT. Want to bring up your GPA? Read about four ways to bring up your high school grades fast. Interested in more community service ideas? Check out our guide to 129 great community service projects. You may alsobe interested in other community service-based scholarships. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Why cant Canadians compete with lower labour cost countries such as Term Paper

Why cant Canadians compete with lower labour cost countries such as India and China - Term Paper Example It is very difficult for Canada to be a manufacturing powerhouse like India and China. As of 2012, the 486.6-million Indian labor force makes it the globes second largest. Besides, the telecommunication industry in India is the world’s fastest growing. After the quarter of 2013, India became the third largest market for smartphones globally after China and the United States of America (Drà ¨ze & Amartya (2013). In terms of the gross domestic produxt, by 2013 China had become the globe’s second largest economy. On the other hand, China has been the globe’s manufacturing hub, leveraging its cheap labor in order to dominate global trade, especially the nation’s exports (Sang, 2013). In order to compete in the international manufacturing stage, Canada needs to differentiate itself from its competitors by making maximum use of its strengths. This will build ensure that it gains some steps in becoming a manufacturing powerhouse. China and India do not view Canada as a competitor because they have the capability to respond rapidly to the ever changing business environment and offer customers with what they need (Sexton, 2007). Chinese and Indian manufacturers have a vital strength in providing work that is customized together with services in order to meet the market requirements more flexibly than manufacturers in other nations like Canada. To attain this crucial strength (Scianna, 2014) argues that Canadian manufacturers need to invest in innovative technologies. Compared to low-cost nations like China, India, Malaysia and Brazil, the manufacturing sector in Canada is nowhere as big as other nations. In order for the Canadian manufacturers to stay in business competitively, the machine shops not only need to have the right equipment, but also make products for cost effective unit prices. Scianna (2014) noted that the most outstanding difference between Canada and its